Wall Mural Market Growth vs. Wallpaper: What the Data Actually Shows

By Michael

Wall mural market growth appears to be outpacing traditional wallpaper growth in North America, but the honest answer requires a caveat up front: no major research firm — not Mordor Intelligence, Grand View Research, Fortune Business Insights, or Future Market Insights — publishes a standalone “wall mural market” report. Wall murals get tracked only inside broader categories, either “wall decor” (alongside decorative panels and wall art) or “wall art” (alongside framed prints and canvas art), while wallpaper is tracked as its own narrower line. Using those adjacent categories as the closest available proxy, the pattern is consistent: Mordor Intelligence projects the wall decor segment of the US market growing at a 6.42% CAGR through 2031, versus a 5.04% blended rate for wall covering and wall decor combined and slower CAGRs in wallpaper-specific reports. Every wall-art or wall-decor growth rate found runs higher than every wallpaper-specific growth rate found. That is directional evidence, not proof of a discrete “mural market,” and this guide shows the actual named-source numbers behind that conclusion rather than a single invented figure.

Wall mural market growth vs. wallpaper market growth: the short answer

Wall mural market growth cannot be measured directly against wallpaper market growth because no major research firm isolates murals as their own tracked category — the comparison has to run through adjacent categories instead. Mordor Intelligence’s US Wall Covering & Wall Decor Market report is the single most useful data point here: it splits the US market into wall covering (which is mostly wallpaper, 78.42% of 2025 revenue) and wall decor (which includes murals, decorative panels, and wall art, projected to grow at 6.42% CAGR through 2031 versus a 5.04% blended CAGR for the category overall). Since wall decor is the faster-growing half of that split, and Mordor Intelligence separately flags peel-and-stick murals as a specific driver within it, the data points toward wall mural market growth outrunning wallpaper — but through a proxy category, not a mural-specific line item.

Why no research firm tracks a standalone wall mural market

Measuring wall mural market growth against a standalone report is not possible, because no major market-research firm publishes one, and that gap is worth stating plainly rather than papering over with an invented number. Mordor Intelligence, Grand View Research, Fortune Business Insights, and Future Market Insights all fold wall murals into broader categories — wall decor or wall art — rather than publishing mural-specific sizing. Several smaller aggregator sites do publish pages titled “Wall Murals Market,” but their figures for the same supposed category and year disagree by well over an order of magnitude, with no disclosed reconciling methodology between them. Because those numbers cannot be corroborated against each other or against any primary source, none of them appear anywhere in this article, even as a range. The closest verifiable data instead comes from wall decor and wall art reports, used as a proxy and labeled as such throughout.

Wall covering vs. wall decor: the closest apples-to-apples comparison

Wall covering and wall decor are tracked together, then split apart, in Mordor Intelligence’s US Wall Covering & Wall Decor Market report — the single source that comes closest to isolating wall mural market growth from wallpaper growth directly. The combined US market is valued at USD 15.63 billion in 2026, rising to USD 19.98 billion by 2031, a 5.04% CAGR overall. Within that total, wall covering (the wallpaper-heavy segment) held 78.42% of 2025 revenue, but wall decor — the category wall murals sit inside — is the faster-growing half, projected at a 6.42% CAGR through 2031. The same report specifically names peel-and-stick murals as a growth driver among renters, tying that to short-term rental hosts who refresh interiors roughly every 18–24 months — because removable formats eliminate contractor labor and let operators respond quickly to shifting décor trends — a faster replacement cycle than typical owner-occupied households.

Wall art market growth: the broader category wall murals sit inside

Wall art data is the second useful proxy for wall mural market growth, and it comes from three independent firms that broadly agree with each other even though their absolute dollar figures differ sharply. Grand View Research projects the global wall art market reaching USD 99.15 billion (2033), a 6.4% CAGR. Future Market Insights projects a smaller global base — USD 68.9 billion (2025) growing to USD 130.2 billion (2035), a 6.5% CAGR, with the US market growing faster still at 7.1% CAGR. Fortune Business Insights lands on a comparable base of USD 66.89 billion (2025), reaching USD 145.49 billion (2034), a 9.39% CAGR. All three name higher growth rates than any wallpaper-specific report in this guide, even though none isolates wall murals from the rest of the wall art category (framed prints, canvas art, metal and 3D wall pieces).

Market-size estimates compared, by source

Wall mural market growth data has to be read source by source because no two firms scope “wall murals,” “wall decor,” or “wall art” the same way, and blending their numbers into one figure would misstate all of them. Presented side by side, attributed by name:

Note the scope shifts row to row: Mordor Intelligence’s two wallpaper-adjacent figures (global wallpaper vs. US wall decor) differ because they measure different things, not because one is wrong. Grand View Research’s own global wallpaper market press release — USD 2.44 billion by 2030 — is far smaller than Mordor Intelligence’s global wallpaper figure, again a scope and methodology difference between firms rather than a typo.

What wall mural market growth means for wallpaper and mural sourcing

Wall mural market growth, even measured through a proxy category, points toward the same practical conclusion for sourcing teams: murals are the format worth building extra flexibility around, not just extra wallpaper SKUs. RunpWell supports that shift with custom mural printing at scale, low MOQs for testing new panel sizes and finishes, consistent color-batch QC across reorders, and the certifications and logistics support distributors and brands need before listing a new SKU. For teams selling murals direct-to-consumer, our custom mural dropshipping program removes the inventory risk of stocking large-format panels in every size. If you’re comparing manufacturing partners, our guide to OEM wallpaper manufacturing covers what to ask before committing to a supplier, and the wall mural product line shows current substrate and finish options. More category context lives in our Product Trends archive.

FAQ

Is wall mural market growth really outpacing wallpaper?
Directionally, yes, based on adjacent-category data: every wall decor or wall art growth rate found (6.4% to 9.39% CAGR across sources) runs higher than every wallpaper-specific growth rate found (3.9% to 4.5% CAGR). No firm tracks wall murals as a standalone market, so wall mural market growth is measured here through proxy evidence, not a direct mural-vs-wallpaper comparison.

Why doesn’t any research firm publish a dedicated wall mural market report?
Major firms like Mordor Intelligence and Grand View Research size markets around categories large enough to justify standalone coverage. Wall murals currently get folded into “wall decor” or “wall art” reporting instead — a sign the category isn’t yet tracked at the same granularity as wallpaper.

What is driving growth in the wall decor category that includes murals?
Mordor Intelligence names peel-and-stick murals specifically, tied to renters and short-term rental hosts who refresh interiors every 18–24 months — much faster than typical owner-occupied households replace wallpaper, which accelerates repeat-purchase demand.

Why do wall art market size estimates vary so much between firms?
Grand View Research, Future Market Insights, and Fortune Business Insights each define “wall art” with slightly different scope and use different base years, which produces different absolute dollar totals even though their growth-rate estimates land in a similar mid-to-high single-digit range.

Should I trust the “Wall Murals Market” figures from smaller research aggregators?
Not without corroboration. Several aggregator sites publish wall-mural-specific figures that disagree with each other by an order of magnitude for the same stated category and year, with no disclosed methodology — a sign to treat those numbers as unverified rather than usable.

Does faster category growth mean wallpaper demand is shrinking?
No. Every wallpaper-specific report in this guide still shows positive growth, just at a slower pace (3.9% to 4.5% CAGR) than the wall decor and wall art categories murals sit inside. Wallpaper is not declining — murals and wall art appear to simply be growing from a smaller base, faster.

The bottom line

Wall mural market growth cannot be pinned to one exact figure because no major research firm tracks murals as their own category — but every adjacent-category data point available, from Mordor Intelligence’s US wall decor split to Grand View Research’s, Future Market Insights’, and Fortune Business Insights’ wall art reports, points the same direction: faster growth than wallpaper-specific reporting shows. For sourcing and product teams, that argues for building real mural capacity now rather than treating it as a wallpaper afterthought. Questions about mural printing capacity, MOQs, or dropshipping setup for your catalog? Email support@runpwell.com and our team can walk through specs and lead times.

Sources: Mordor Intelligence (“US Wall Covering & Wall Decor Market,” “Wallpaper Market”), Grand View Research (“Wallpaper Market Size To Reach $2.44 Billion By 2030,” “Wall Art Market Size To Reach $99.15 Billion By 2033” press releases), Future Market Insights (“Wall Art Market Size & Trends Forecast”), Fortune Business Insights (“Wall Art Market Size, Share, Trends, Growth Report”).